If your website isn't optimized for mobile devices, you could be ignoring more than half of your potential customers. If your visitors have to zoom and pan just to read the content on your site, they won't be staying for very long.
My approach to mobile optimization is through responsive design. In most cases, a mobile-friendly experience can be achieved without having to redesign or rebuild your site from scratch. And after adopting a responsive design on your site, you will be providing an optimal viewing experience for all of your visitors, regardless of what device they're using.
I have been doing mobile user interface design and development since the birth of the smartphone. Contact me today for a free quote for getting your website up to speed.