Popular Direct

Popular Direct

Popular Direct is the online banking arm of Banco Popular North America (BPNA), the U.S. banking subsidiary of Popular, Inc.

As a subcontractor for The ATOM Group, I was tasked with broadening Popular Direct's brand identity as part of an expansion of the bank's offerings and a renewed focus on a younger demographic. As part of my work, I designed a "coffee table" style brand book for the company.

Services

Brand Identity
Graphic Design

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